Does this sound familiar?
- Innovationsideen bleiben auf der Konzeptebene stecken.
- Sie wissen nicht, ob Ihre Annahmen bei Skalierung tragen.
- Entscheidungen über neue Geschäftsmodelle basieren auf Bauchgefühl statt Evidenz.
What it's about
Generate decision-ready options where opinion currently dominates. Hypothesis-based testing of critical assumptions before scaling — with real customer contact instead of internal assumptions.
Who it's for
- Teams that do not know whether their assumptions hold at scale
- Leaders who need evidence instead of opinions as a decision basis
- Organizations facing innovation decisions under high uncertainty
Process
- Identify critical assumptions — what must be true?
- Design minimal, realistic experiments
- Conduct customer and market tests — validation through real contact
- Synthesize insights and create decision documentation
Outcome
- Evidence package per hypothesis — validated or falsified
- Strategic recommendation: Build, Stop, or Pivot
- 6–12-month roadmap with milestones
- Operating rhythm for the next phase
Format
Duration 3–6 Weeks
Participants 4–8 people (core team)
Setting Remote or hybrid
Cadence Weekly sessions, market and customer contact in between