Decision Architecture in Transformation
Pink Elephants
Not a framework. A compass.
We create orientation when responsibility intensifies and priorities compete.
Who We Are
Alexander Sattler
Founder · Strategic Sparring Partner · Decision Architect
Diploma in Business Administration (LMU Munich). Postgraduate Diploma in Digital Business (Emeritus Institute of Management with MIT Sloan & Columbia Business School Executive Education). 5 years Lead Trainer Brainbirds. 2 years Banking New York. 2x Founder. Adjunct lecturer HTW Dresden. Certified Member Deutsche Digitale Beiräte.
Over recent years, Alexander has designed and facilitated hundreds of workshops, training programs, and transformation formats. Practice has revealed a clear pattern: methods help, but they often fail to address the core problem — a lack of orientation and unresolved decision logic.
This experience gave rise to the Compass: a concentrated instrument that makes tensions, dependencies, and conflicting goals visible — so that organizations stop producing activity and start producing direction.
Alexandra
Editorial & Co-Facilitation
Brings structure, clarity, and empathy to complex processes.
Wolfgang (Prof. Dr.)
Facilitation & Sparring
Economist and transformation facilitator with experience in navigating dynamic complexity.
PE:A
AI-Powered Sparring Partner
Supports teams with structured questions, systemic analyses, and Compass logic.
Experience That Carries Weight
"You truly listen."
Credentials & Certifications
Grounded, not just well-read.
Transformation rarely fails because of methods.
It fails because of a lack of clarity in the system. Usually it shows as a chain:
- 01
Strategy stays on paper.
- 02
Decisions migrate upward.
- 03
Initiatives compete.
- 04
Teams optimize locally.
- 05
Impact remains absent.
Our work doesn't begin with a tool. It begins with the decision question.
Breakthrough, Not Endless Project
No rolling consulting mandate. Instead, a focused breakthrough toward concrete decision-making capability.
- 01
Discover
Map the tension fields, sharpen the decision question
- 02
Decide
Make the decision that changes the most
- 03
Anchor
Translate into rules, decision rights and budget, secure first results
Our Principles
- 01 System over silo
We look at how the parts interact, not at single units.
- 02 Explore before optimize
First understand what is going on, then improve.
- 03 Evidence over authority
What is backed by evidence counts more than who says it.
- 04 Impact over activity
We measure what changes, not what was done.
- 05 Market over opinion
Customers decide, not internal preferences.
Orientation over recipes. Impact over activism.
Why “Pink Elephants”?
The pink elephant stands for what everyone sees but nobody names. In leadership teams, it is usually one of four things.
We make these elephants visible and work on them in a structured way.
- Unspoken tensions
- Conflicting goals in the leadership team
- Contradictions between ambition and governance
- Pseudo-solutions for systemic problems
Curated Network
Transformation is interdisciplinary. That is why we work with a curated network of specialists.
Christina Lange
OKR & Product Coach
Brings clarity, focus, and positive energy.
Ralph Hübner
Digital Strategist for D2C & Commerce
Connects tech with business growth.
Bianca Anghelina
AI Evangelist
Founder of AILY Labs, driving smart innovation forward.
Dr. Andreas Rein
Kanban & Flight Level Expert
Makes flow tangible and change achievable.
Mike Schertl
Tech Specialist
Websites, IT & digital infrastructure with substance.
Anja Zerbin
Speaker & Facilitator
For better collaboration in organizations.
Dr. Peter Baumgartner
Advisory Board & Sparring Partner
Depth in structure & processes.
Laura Krentzlin
Design Thinking & Mediation
Clarity in complex transformation processes.
Alan Green
Logo & Brand Architect
Clear in design, deep in character, 100% Scottish.
Ulf Greiner
Agile Product Developer
Scrum, PO, pragmatism & real execution.
Holger Nils Pohl
Visual Thinker
Creates clarity with pen & structure.
Joel Kaczmarek
Making Digital Business Audible
Creator, podcaster, catalyst.
Deutsche Digitale Beiräte
Sparring at Eye Level
Network for advisory boards, supervisory boards & strategists.
Design Offices
Space for Change
Modern workshop & training spaces with top-tier service.
Not a marketplace. A quality space.
Let's create clarity.
Every collaboration begins with clarity about the decision question. Not with a proposal. Confidential and without obligation.