Does this sound familiar?
- Ihr Geschäftsmodell funktioniert heute — aber Sie wissen nicht, wie lange noch.
- Strategische Entscheidungen über neue Modelle fehlen eine fundierte Grundlage.
- Geschäftsmodell-Innovation bleibt Sache einzelner Initiativen statt organisationaler Praxis.
What it's about
Systematically develop and validate business models. From environment scan through canvas work to the validated model — with AI as analysis and creative partner. Hypothesis-based instead of gut feeling.
Who it's for
- Strategy leads, product owners, and founders
- Teams that want to build business model innovation as a capability
- Leaders who need to make informed strategic decisions about business models
Content & Modules
01 Business Model Canvas
Understand and apply the 9 building blocks in detail. Analyze your own business model, competitive research with AI.
02 Value Proposition Design
Jobs-to-be-Done: What do customers really want? Pain-Gain mapping and persona development with AI.
03 Environment Scan
Design Space (Strategizer): Technology, market, macro, industry. SWOT analysis with AI-powered trend identification.
04 Business Model Patterns
55+ business model patterns from BMI Lab research. Pattern recognition, combination, and AI-powered application.
05 Lean Startup & Validation
Build-Measure-Learn for assumption testing. Hypothesis formulation, MVP types, and rapid prototyping.
06 Implementation
From validated model to implementation plan. First business model experiment with hypotheses, metrics, and timeline.
Outcome
- Analyze business models with BMC and Value Proposition Canvas
- Conduct environment and competitive analyses with AI tools
- Recognize and apply business model patterns (55+ patterns)
- Formulate hypotheses and validate with Lean Startup methods