A Roofshot is a realistic, binding goal where 100 percent achievement is expected. Unlike a Moonshot, where 70 percent counts as success, a Roofshot represents a committed goal that must not be missed. The distinction matters so that teams and stakeholders know which goals are binding commitments and which were deliberately formulated as stretch targets.
Typical Roofshots concern business-critical areas: maintaining 99.9 percent uptime, meeting regulatory requirements by deadline, or completing a system migration by the end of the quarter. These goals do not require creative ambition but reliable execution. In a balanced OKR set, Roofshots stand alongside Moonshots. If all goals are Moonshots, there is no accountability. If all goals are Roofshots, there is no room for innovation and ambitious thinking.
The term originates from Google’s OKR terminology, where it is also referred to as a Committed OKR. At the quarterly review, Roofshots are not met with the same leniency as Moonshots: anyone who misses a Roofshot must analyze the root causes.
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