Decision Architecture in Transformation
Pink Elephants
Not a framework. A compass.
We create orientation when responsibility intensifies and priorities compete.
Who We Are
Alexander Sattler
Founder · Strategic Sparring Partner · Decision Architect
MBA LMU Munich. Postgraduate MIT & Columbia Business School. 5 years Lead Trainer Brainbirds. 2 years Banking New York. 2x Founder. Lecturer HTW Dresden. Certified Member Deutsche Digitale Beiraete.
Over recent years, Alexander has designed and facilitated hundreds of workshops, training programs, and transformation formats. Practice has revealed a clear pattern: methods help, but they often fail to address the core problem — a lack of orientation and unresolved decision logic.
This experience gave rise to the Compass: a concentrated instrument that makes tensions, dependencies, and conflicting goals visible — so that organizations stop producing activity and start producing direction.
Alexandra
Editorial & Co-Facilitation
Brings structure, clarity, and empathy to complex processes.
Prof. Dr. Wolfgang
Facilitation & Sparring
Economist and transformation facilitator with experience in navigating dynamic complexity.
PE:A
AI-Powered Sparring Partner
Supports teams with structured questions, systemic analyses, and Compass logic.
Experience That Carries Weight
"You truly listen."
Credentials & Certifications
Grounded, not just well-read.
Breakthrough, Not Endless Project
No rolling consulting mandate. Instead, a focused breakthrough toward concrete decision-making capability.
Clarity
Sharpen the decision question
Diagnosis
Map the tension fields
Architecture
Design the decision framework
Breakthrough
Secure first results
Transformation rarely fails because of methods.
It fails because of a lack of clarity in the system.
Strategy stays on paper.
Decisions migrate upward.
Initiatives compete.
Teams optimize locally.
Impact remains absent.
Our work doesn't begin with a tool.
It begins with the decision question.
Our Principles
Clarity over recipes. Impact over activism.
Our Thinking Framework
Transformation Discovery Compass
Six dimensions. One organizing principle. The Compass reveals where the decisive leverage lies.
The Compass is not an assessment instrument. It is an organizing principle for decision-making capability under uncertainty.
Explore the Compass →Why "Pink Elephants"?
The pink elephant stands for what everyone sees — but nobody clearly addresses.
We make these elephants visible.
And address them systematically.
Curated Network
Transformation is interdisciplinary. That is why we work with a curated network of specialists.
Christina Lange
OKR & Product Coach
Brings clarity, focus, and positive energy.
Ralph Huebner
Digital Strategist for D2C & Commerce
Connects tech with business growth.
Bianca Anghelina
AI Evangelist
Founder of AILY Labs, driving smart innovation forward.
Dr. Andreas Rein
Kanban & Flight Level Expert
Makes flow tangible and change achievable.
Mike Schertl
Tech Specialist
Websites, IT & digital infrastructure with substance.
Anja Zerbin
Speaker & Facilitator
For better collaboration in organizations.
Dr. Peter Baumgartner
Advisory Board & Sparring Partner
Depth in structure & processes.
Laura Krentzlin
Design Thinking & Mediation
Clarity in complex transformation processes.
Alan Green
Logo & Brand Architect
Clear in design, deep in character, 100% Scottish.
Ulf Greiner
Agile Product Developer
Scrum, PO, pragmatism & real execution.
Holger Nils Pohl
Visual Thinker
Creates clarity with pen & structure.
Joel Kaczmarek
Making Digital Business Audible
Creator, podcaster, catalyst.
Deutsche Digitale Beiraete
Sparring at Eye Level
Network for advisory boards, supervisory boards & strategists.
Design Offices
Space for Change
Modern workshop & training spaces with top-tier service.
Not a marketplace. A quality space.
Let's create clarity.
Every collaboration begins with clarity about the decision question. Not with a proposal. Confidential and without obligation.