Collection of 55 business model patterns from BMI Lab research at University of St. Gallen.
The Navigator encompasses 55 business model patterns identified by the BMI Lab at the University of St. Gallen through the analysis of over 250 companies. The central research finding: roughly 90 percent of all business model innovations are recombinations of existing patterns. Those who know the 55 patterns possess a systematic repertoire for business model development.
The patterns cover various dimensions: How is revenue generated (e.g., Freemium, Subscription, Razor-and-Blade)? How is value created (e.g., Long Tail, Crowdsourcing, Open Source)? How is value delivered (e.g., Direct Selling, Self-Service, Experience Selling)? In workshops, the patterns are used as cards: teams draw patterns from other industries and systematically assess whether a transfer to their own situation is possible. The subscription pattern from the media industry, for example, found its way into the software industry (SaaS), the automotive industry (car subscriptions), and the food industry (meal kits).
The value of the Navigator lies not in individual patterns but in the systematic approach: instead of waiting for creative flashes of inspiration, innovation opportunities are methodically explored.
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