Feasibility examines whether an idea can actually be built and operated — technically and organizationally — regardless of how attractive it might be for customers or how profitable the business model looks. It is one of the three central innovation filters alongside Desirability and Viability. The question is: can we actually deliver this with our resources, competencies, and within our constraints?
In practice, Feasibility is often checked too late. A team develops a promising concept that excites customers but only discovers during implementation that the existing IT infrastructure cannot support it or that the necessary skills are missing. Early Feasibility checks — through technical prototypes or conversations with the relevant specialist departments — prevent such dead ends. This is not about complete technical feasibility studies but about a realistic assessment of the biggest hurdles.
The concept comes from IDEO’s innovation work. It is important not to treat Feasibility as a killer criterion that prematurely eliminates ideas, but as a design dimension: often, feasibility can be achieved through smart simplification or partnerships.
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