Reference Case

Orientation Instead of Activism

Clarity on the why of transformation — first measures defined and communicated

Starting Point

Multiple change and digitalization initiatives were running in parallel without visible impact. Leaders were frustrated, employees disoriented. Agile methods were known but felt like foreign objects. The organization oscillated between activism and standstill.

Challenge

  • A shared understanding of direction, roles, and priorities was missing
  • Orientation was needed in a dynamic and complex environment
  • A systematic approach beyond individual methods or projects was required

Objective

  • Create clarity on the “why” behind the transformation
  • Develop a shared picture of the central challenges
  • Enable an initial strategic alignment as the foundation for next steps

Approach

  • Discovery workshop with 12 participants in key roles
  • Work along the dimensions of the Transformation Discovery Compass
  • Combination of analysis, thinking, and structuring phases
  • Methodology mix: Golden Circle, systems theory, Culture Map, Business Model Canvas, OKR, and delegated accountability

Outcome

  • Clarity on the true “why” of the transformation
  • Shared picture of priorities, critical points, and causal mechanisms
  • First measures for realignment defined and communicated
  • Renewed energy in the leadership team: from activism to orientation and structure

“Finally we can see the forest for the trees again.” — Division Head, Discovery Workshop Participant

Transformation begins with orientation.

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