What It's About
Generate decision-ready options where opinion currently dominates. Hypothesis-based testing of critical assumptions before scaling — with real customer contact instead of internal assumptions.
Who It's For
- Teams that do not know whether their assumptions hold at scale
- Leaders who need evidence instead of opinions as a decision basis
- Organizations facing innovation decisions under high uncertainty
Process
- Identify critical assumptions — what must be true?
- Design minimal, realistic experiments
- Conduct customer and market tests — validation through real contact
- Synthesize insights and create decision documentation
Outcomes
- Evidence package per hypothesis — validated or falsified
- Strategic recommendation: Build, Stop, or Pivot
- 6–12-month roadmap with milestones
- Operating rhythm for the next phase
Format
Duration 3–6 Weeks
Participants 4–8 people (core team)
Setting Remote or hybrid
Rhythm Weekly sessions, market and customer contact in between
Does this format fit your situation? Let's figure it out together.