What It's About
Test critical assumptions before scaling. Evidence-based decision-making instead of opinion battles. Develop a robust decision brief in 3–6 weeks — with the market, not in the meeting room.
Who It's For
- Core teams facing scaling decisions under high uncertainty
- Leadership teams where opinion dominates instead of evidence
- Organizations that want to know whether an initiative holds up — before investing heavily
Process
- Isolate critical assumptions — what must be true for the strategy to work?
- Design minimal, realistic experiments
- Conduct customer and market validation
- Synthesize insights and create decision documentation
Outcomes
- Evidence package per hypothesis — validated or falsified
- Strategic recommendation: Build, Stop, or Pivot
- 6–12-week roadmap with concrete next steps
- Established operating rhythm for the core team
Format
Duration 3–6 Weeks
Participants 4–8 people (core team)
Setting Remote or hybrid
Rhythm Weekly sessions with the core team
Does this format fit your situation? Let's figure it out together.